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Digital solutions complement the range of promotional tools

5 min September 14, 2026

Digital innovation is not a passing trend for Shelf Service, your trusted partner for promotional needs and customer relationships. It is a powerful lever that enables brands and retailers to work more efficiently and build stronger connections with their consumers. Thanks to Shelf Service’s curiosity, technical expertise and international outlook, its teams are able to select, integrate and implement the most suitable technologies, tailored to each customer’s specific needs.

Digital signage: choosing greater sustainability ...

Shelf Service has developed a wide range of physical solutions to enhance promotional campaigns. In addition, the company has also developed several digital signage networks: digital display systems designed to broadcast multimedia content. Shelf Service is firmly committed to new technologies and offers solutions using “electronic paper” (e-paper) displays. These e-paper displays stand out for their extremely low energy consumption - and even zero consumption when the image remains static. They require little or no cabling, while content can be managed centrally.

Interactive in-store experiences with kiosks

Our kiosks strengthen the relationship between brands and consumers. Shelf Service offers, among other solutions, Loyalty Kiosks that make earning rewards, discovering benefits and redeeming them simple and enjoyable. In November, Shelf Service unveiled two new interactive kiosks at the Tech For Retail trade show in Paris, both of which were a great success. The Skin Kiosk performs a facial analysis based on 14 criteria and recommends products to help improve these different parameters.

The Beauty Kiosk, meanwhile, allows customers to virtually try on make-up products for the eyes, lips or complexion. This enables them to quickly and effectively see the effect of different make-up products. In the longer term, Shelf Service will also offer an AI-powered recommendation tool. These solutions will soon be rolled out across several retailers.

Bonusland & Promo Engine box: digital communities and activations

In addition to its in-store activation tools, Shelf Service also develops powerful digital platforms designed to drive engagement. Bonusland, Carrefour’s activation platform, currently connects more than 840,000 members with their favourite brands. With the Promo Engine Box, Shelf Service offers a digital toolbox for all retailers and brands, featuring contests, cashback, gaming, microsites and much more.

Everything is customisable, actionable and measurable. This enables Shelf Service to drive both reach and engagement, perfectly tailored to each client’s needs.

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